Our Blog

Pucho Mentasti is Back in Aztec Soil

We are very happy to see that our first 2012 project is under the direction skills of Pucho Mentasti, who is back in our country, a place where on top of  being part of some amazing moments, he also proved to us why he is still one of the best.

Antojambre for success

From Director Santiago Chaumont, whose commercials have been around the globe for their wittiness, composition and creativity, who has just finished filming the last two parts for Bimbo’s advertising campaign: Antojambre (Cravinghunger).  


Nico Kasakoff: Natural talent

Before he became the director he is today, he was an outstanding graphic designer that stood out with his work by winning several prizes including a Golden Clio, and although his future seemed quite promising, one thing led to another until he change

FEIST – The Bad In Each Other, by Martin De Thurah


Trident Twist


Antonio Von Hildebrand: Interview


Sopitas: A very fortunate guy


Meet the staff: Valeria


Chaumont en Adlatina


Meet the staff: Manolete


Estela Treviño: About photographers and photography in Mexico

Amongst the teachings of Manuel Alvarez Bravo, Graciela Iturbide and Tina Modotti, Estela Treviño, the director of the Museo Archivo de la Fotografía (Archive Museum of Photography), tells us about life and photography in Mexico.

The hippopotamus according to Antonio von Hildebrand


From Spain with Love: First week of May


Interview / Entrevista: @mijangos de @noiselab

Noiselab is a company that is all about music and about everything around it. We have been retrying ourselves year after year.


Upload Cinema


SUDDENLY YOU WAKE UP AND SEVERAL YEARS HAVE GONE BY.

Five years, to be exact. (Such a very short and also very long time.)

Interview / Entrevista:  Raúl Cardós de Anónimo

Después de muchos años de trabajar para reconocidas agencias internacionales de publicidad, Raúl Cardós junto con su socio Horacio Navarro, deciden aventurarse para por fin hacer su sueño realidad y tener su propia agencia de publicidad, Anónimo.

LANDIA @ THE LIFT

This month Landia came to Mexico City to shoot a MasterCard project with The Lift as production service provider.

RADKE FILMS @ THE LIFT

Tulum was the location for this funny and cool spot for West Jet /RBC/ MasterCard.

ALEX DORFSMAN´S NEW WEBSITE

Alex Dorfsman, Mexican Photographer finally launches his web site to show his old exhibitions, drawings and work in progress.

CASTORAMA @ THE LIFT

In late March we had the chance to have to have in Barcelona Quad´s directing duo Eric Toledano and Olivier Nakache for a project with Publicis, Paris, Castorama.

THE LIFT @ BECA REAL 2010

Con el fin de vincular a estudiantes de Cine, comunicación y Televisión con directores, guionistas, fotógrafos editores, entre otros integrantes de la industria cinematográfica en México, The Lift lanza una beca.

Director’s awards in Cannes 2009


Paraiso Travel

The Lift los invita a la proyección de la película "Paraiso Travel" del director colombiano, Simon Brand, mañana jueves 23 de abril a las 20:00 hrs en Cinemex World Trade Center. Contaremos con la presencia del director.

Mundo Feliz y San Honesto en MACO


Emilio Valdés “Sin Novedad en el Frente”

The Lift se une a Garash Galería en la inauguración de la exposición de Emilio Valdés "Sin Novedad en el Frente" este martes 21 de abril a las 8:00 pm en Garash Galería, Álvaro Obregón 49, entre Frontera y Mérida.

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