Pucho is one of the most important argentine references in the worldwide advertising cinema, with working bases in Los Angeles and Buenos Aires.
He is internationally well known by the visual power of his style and cinematographic narrative, due to his previous work as creative, Art Director and General Creative Director within first level agencies in Argentina and Europe at the beginning of the 90´s

He has produced and directed a great number of commercials , receiving a lot of prizes, including the New Talent in Cannes 1998, 6 Lions, 3 Golds in the consecutive years . Five of his commercials were Golden in the Clío, besides a Clío as the best cinematographic Director, many medals in the New York Festival, 3 Silver and a Gold in the London Festival.

Due to his work in the Music Videos world he achieved a Billboard (Best Music Video) a Grammy Award and the MTV Award as the best latin video of the year and of the last 10 years with Matador (Fabulosos Cadillacs), among many others .

In 1999 his Production House was ranked as third with 140 international awards and Pucho as the second Director in the Gun Report.

In the year 2000 he joined the directors Roaster of Palomar Pictures with base in L.A, shooting for the most important markets of the world together with brands as Ford, Nissan , Toyota, Fiat, Hunday, Applied Materials, AXA, Budweiser, T mobile .
In addition to this, from 2000 on, he joined Blue Productora in Argentina, where he operated with Latin and international important brands such as Coca Cola Worldwide .

In 2005 he joined Believe Media in LA , one of the most important ten Production Houses in the market , shooting more than 100 spots for the General Market and USA.

Nowadays , he is developing a feature film in Bs As, based in the latin Best Seller Abzurdah.

In 2010 he sealed contract with The Institute, a Production House leaded by Michael Bay and Scott Gardenhour.

He was recently awarded with a silver in the London Internacional Awards with Elfo for California Milk Processor Board and 4 Lápices de Platino in Argentina .

Now , he lives between Argentina and Los Angeles, shooting in Buenos Aires , Europe and USA, spots for the whole América and Europe adding his strong style to many different brands.