He was born in Buenos Aires, Argentina, on a day between Christmas and New Year’s Eve in 1974.

He studied Advertising, Art History and Film Directing in Buenos Aires.

He started his career working as a freelance graphic designer and then joined the ranks of Agulla & Bacceti, an award-winning advertising agency, as an art director, and stayed there from 1995 to 2000.

As an advertising creative, he has worked for clients such as Renault Automotores de Argentina, Telecom / STET France, SKY TV Latin America, Aiwa, Sanyo, Candy Home Appliances and Burger King.

In 2000, with his mind already made up to start turning his career around towards filmmaking, he began working in Landia (Buenos Aires) as an assistant. At the end of that same year he directed several ads for MTV.

In August 2002, together with his business partner Claudio Pastorino, he founded Nunchaku, one of the leading production companies in Argentina.

His ads have earned him awards like the Gold, Silver and Bronze Lions in Cannes, two “D&AD Yellow Pencils”, a Gold and Bronze Clío, a Gold FIAP, Silver at the Sol de San Sebastián and more.

He has directed ads for brands such as Renault, Coca-Cola, Telefónica, Nestlé, Danone, Kraft General Foods, FOX Sports, MTV, Mars, Burger King, Energizer, Pizza Hut, Comcast, Cheerios and many more.

Throughout 2007 he developed “Viedma”, his first long film.